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"Céu, Sol, Sul" - Southern Pride Runs Deep
Three words that make every gaúcho's heart swell: Sky, Sun, South. Immortalized in song and worn with pride, "Céu, Sol, Sul" is more than a lyric—it's a declaration of love for Rio Grande do Sul. It's the anthem of those who know that being from the South isn't just geography, it's identity.
This hat is for those who carry the Sul in their soul. Whether you're from RS and these words give you goosebumps, you've fallen in love with gaúcho culture, or you simply understand what it means to be fiercely proud of where you come from, this design wears your roots on your crown. It's chimarrão at sunrise, endless pampas under vast skies, and the unshakeable knowledge that there's no place quite like home.
Made with quality materials and attention to detail, this hat is built to last like southern traditions. Perfect for sunny days that remind you of home, rodeos and CTGs, or anywhere you want to carry that Rio Grande do Sul pride. The classic fit suits everyone who knows that being gaúcho isn't about where you are—it's about where your heart belongs.
From the land where the sky seems bigger and the sun shines differently. This is Sul.
• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

$29.99
Three words that make every gaúcho's heart swell: Sky, Sun, South. Immortalized in song and worn with pride, "Céu, Sol, Sul" is more than a lyric—it's a declaration of love for Rio Grande do Sul. It's the anthem of those who know that being from the South isn't just geography, it's identity.
This hat is for those who carry the Sul in their soul. Whether you're from RS and these words give you goosebumps, you've fallen in love with gaúcho culture, or you simply understand what it means to be fiercely proud of where you come from, this design wears your roots on your crown. It's chimarrão at sunrise, endless pampas under vast skies, and the unshakeable knowledge that there's no place quite like home.
Made with quality materials and attention to detail, this hat is built to last like southern traditions. Perfect for sunny days that remind you of home, rodeos and CTGs, or anywhere you want to carry that Rio Grande do Sul pride. The classic fit suits everyone who knows that being gaúcho isn't about where you are—it's about where your heart belongs.
From the land where the sky seems bigger and the sun shines differently. This is Sul.
• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!